Kay Cochran
Independent Creative Director/Copywriter
Specialties: Retail, Packaged Goods, Telecommunications, Mobile Communications, Business-to-Business, Small Business, Insurance, Healthcare, Luxury Goods & Services, Arts and Nonprofits
EXPERIENCE
Rodgers Townsend DDB
I'm fortunate to have joined a startup company that I could pour my heart into for the bulk of my career, helping it to grow from a 6-person shop to a 120-person Omnicom network agency with over 20 million in revenue. From this experience I learned to build trust and respect among clients and coworkers alike, putting people above all else in a business that can sometimes feel like a machine.
2019-Present
Senior Vice President/Group Creative Director
Led AT&T Business account, looking after creative work for small, medium, and enterprise-sized businesses. Led Organic Social for AT&T Business within the Omnicom Agency Group as well as filling gaps in corporate communications and special projects.
Managed pandemic-era organic social creative for general business and specific industries such as healthcare, government, education, finance, and transportation/manufacturing.
⭐️ International Caples Awards Judge
⭐️ American Advertising Awards Local and Regional Judge
⭐️ MAIP Mentor
2014-2019
Vice President/Creative Director
Creative Director on The Hartford, covering Small Business Insurance, Group Benefits, Paralympics, and MLB Sponsorship. Responsible for leading and creating integrated campaigns, including TV, digital, audio, and print.
⭐️ 2015 National American Advertising Awards Gold and Cannes Shortlist
⭐️ 2014 National American Advertising Awards Silver
2010-2014
Vice President/Creative Director/Copywriter
Led in a senior capacity and key writer on all accounts: AT&T, The Hartford, Enterprise-Rent-A-Car, Spectrum Brands, Dean Foods, United Van Lines.
⭐️ Local American Advertising Awards Best in Show
2004-2010
Senior Copywriter
Go-to writer on all accounts: SBC/AT&T, The Hartford, Dean Foods, Spectrum Brands, Anheuser-Busch, Hostess, Lusso.
⭐️ Work featured in Luerzer's Archive
⭐️ Work featured in Communication Arts
1997-2004
Junior Copywriter
Writing on all accounts in a startup environment: Bell Companies/SBC, Mercantile Bank, RightChoice Health Insurance, Ameren, Children's Hospital of St. Louis, Energizer, and contributing to all pitches.
⭐️ National American Advertising Awards Gold
Kupper Parker Communications
1995-1997
Creative Coordinator/Junior Copywriter
I took a creative coordinator position for the chance to pivot into copywriting. If I had to do it over again, would I start this way? Absolutely.
⭐️ Clio Finalist